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Insight Driven Strategy


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Insight Driven Strategy


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About


REAL is an insight and strategy consultancy that partners with some of the world’s most esteemed brands. Our work has laid the foundation for numerous and successful creative campaigns, product launches, brand comebacks, mergers and acquisitions of brands, and consumer/professional market driven launches.

REAL was built exclusively through word-of-mouth and referrals. The same  companies who find us are the same companies who refer us to their networks and partners.

We are based in New York City in the Flatiron District. Our office is located  within a 50,000 square foot space designed to accommodate large strategic work sessions and meetings.

About


REAL is an insight and strategy consultancy that partners with some of the world’s most esteemed brands. Our work has laid the foundation for numerous and successful creative campaigns, product launches, brand comebacks, mergers and acquisitions of brands, and consumer/professional market driven launches.

REAL was built exclusively through word-of-mouth and referrals. The same  companies who find us are the same companies who refer us to their networks and partners.

We are based in New York City in the Flatiron District. Our office is located  within a 50,000 square foot space designed to accommodate large strategic work sessions and meetings.

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Research + Insights


Research + Insights


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"There is a BIG difference between testing an idea and exploring one."

We are a full-service research and insight company. Depending on the nature of your project, our team of seasoned strategists will help you identify the best approach, then design and conduct the studies in the required markets, locally or globally.

REALs approach to problem solving acknowledges the holistic needs of the market. We employ a methodology fueled by behavioral scientists, artists, filmmakers, and eclectic tastemakers and influencers.  

 

RESEARCH + INSIGHT Services

  • Quantitative Research
  • Online Surveys and Analytics
  • Market Opportunity Assessment
  • B2B Segmentation
  • Customer Segmentation and Value Analysis
  • Brand Tracker Studies
  • Mobile Surveys
  • Qualitative Research
  • Focus Groups
  • One-on-One Interviews
  • Ethnography
  • Social Listening
  • Online Communities
  • Mystery Shopping
  • Consumer Documentaries
  • Expert Panels
  • Deprivation Studies
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Strategy + Innovation


Strategy + Innovation


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"A strategy is not a tactic."

Many companies want to innovate but they start with a list of tactics they want to use to solve their problems. In our experience, the best results are generated by taking the time to build a solid strategic foundation before trying to “lift off."

We believe it is more challenging than ever for brands to maintain relevancy given the rapid evolution and fragmentation of consumer behavior. REAL has built a business model focused on decoding consumer insights, fueling brand transformations, and empowering organizations to think innovatively. 

 

 

Strategy + Innovation Services

  • Account Planning
  • Brand Strategy
  • Creative Strategy
  • Brand Positioning
  • CRM Strategy
  • Digital Strategy
  • Executive Leadership Workshops
  • CRM Mapping
  •  1-on-1 Strategic Consulting
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Health


Health


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"Understanding patients is crucial, but understanding what drives positive behavior change is game changing."

We have an expertise within the health and pharmaceutical space. Our team has conceptualized, designed and delivered hundreds of HCP and patient related projects focused on positive behavior change. This experience ranges from CRM to creative brand building engagements.

Our experience spans across different healthcare categories including over 40+ medical conditions, pharmaceutical launches, insurance providers, and hospital systems.

Our network of medical professionals include doctors, nurse practitioners, caregivers, physical therapists, behavioral psychologists and anthropologists.

 

Healthcare Services

  • Cultural Immersion
  • Focus Groups
  • Ethnography
  • Physician + KOL Interviews

 

  • Online Surveys
  • Patient + HCP Journeys
  • Brand Tracker Studies
  • Expert Panels

Health Categories

  • ADHD
  • Addiction
  • Atrial Fibrillation
  • Auto Immune Diseases
  • Bipolar Disorder
  • Cancer
  • Cystic Fibrosis
  • Depression
  • Diabetes
  • Eye Care
  • Gastrointestinal
  • High Cholesterol
  • Health and Wellness
  • HIV
  • ITP
  • Multiple Sclerosis
  • Obesity
  • Orthopedics
  • Parkinsen's Disease
  • Pneumococcal Meningitis
  • Sexual Dysfunction
  • Skin Care
  • Smoking Cessation
  • Stroke
  • Schizophrenia
  • TIA
  • Vision
  • Weight Loss
  • Women's Health
  • Hospital Systems
  • Insurance Providers
  • Reimbursement