REAL is a boutique consumer research, insight, and strategy company that partners with some of the world’s most esteemed brands. Our work has laid the foundation for numerous and successful creative campaigns, product launches, brand repositions and comebacks, mergers and acquisitions of brands, and consumer/professional market driven launches.

REAL was built exclusively through word-of-mouth and referrals. The same companies who find us are the same companies who refer us to their networks and partners. We are based in New York City in the Flatiron District. Our office is located within a 50,000 square foot space designed to accommodate large strategic work sessions and meetings.



Find out about our organization, mission, our methods, and the results of our decades of advocacy.

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